Calculate your Profit per Acquired Qualified Lead and optimize your marketing ROI
Avg Profit
$10000.00
Total Spend
$5500.00
Leads
20
Conv. Rate
40.00%
Cost per Lead
$275.00
PPAQL
$3725.00
Avg Profit
$750.00
Total Spend
$10000.00
Leads
500
Conv. Rate
40.00%
Cost per Lead
$20.00
PPAQL
$280.00
Avg Profit
$3000.00
Total Spend
$7500.00
Leads
30
Conv. Rate
40.00%
Cost per Lead
$250.00
PPAQL
$950.00
Avg Profit
$450.00
Total Spend
$500.00
Leads
500
Conv. Rate
40.00%
Cost per Lead
$1.00
PPAQL
$179.00
Avg Profit
$450.00
Total Spend
$500.00
Leads
500
Conv. Rate
5.00%
Cost per Lead
$1.00
PPAQL
$21.50
Avg Profit
$450.00
Total Spend
$0.00
Leads
500
Conv. Rate
5.00%
Cost per Lead
$0.00
PPAQL
$22.50
Avg Profit
$450.00
Total Spend
$10000.00
Leads
500
Conv. Rate
5.00%
Cost per Lead
$20.00
PPAQL
$2.50
Avg Profit
$450.00
Total Spend
$10000.00
Leads
500
Conv. Rate
5.00%
Cost per Lead
$20.00
PPAQL
$2.50
Avg Profit
$450.00
Total Spend
$10000.00
Leads
500
Conv. Rate
5.00%
Cost per Lead
$20.00
PPAQL
$2.50
Avg Profit
$450.00
Total Spend
$10000.00
Leads
500
Conv. Rate
5.00%
Cost per Lead
$20.00
PPAQL
$2.50
Formula: PPAQL = (Avg Profit × Conversion Rate) - Cost per Lead